Twitter CEO Elon Musk on Friday announced that he has finally found a new CEO for Twitter, now X Corp. She will take over as CEO in 6 weeks. Musk is in discussion with NBCUniversal’s head of advertising Linda Yaccarino to become Twitter CEO, according to people familiar with the matter.
Elon Musk will become Executive Chair and CTO of Twitter, overseeing product, software & sysops. After taking over Twitter for $44 billion in October, Musk announced in December that he would step down as CEO once he found a suitable person for the job. Yaccarino lined perfectly with Musk’s aim to increase advertising on the social media platform and transform into “X – the everything app.”
Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!
My role will transition to being exec chair & CTO, overseeing product, software & sysops.
— Elon Musk (@elonmusk) May 11, 2023
Elon Musk to Step Down As Twitter CEO, Who Is Linda Yaccarino?
Linda Yaccarino, chairman of global advertising and partnerships at NBCUniversal. She has been with the company for over a decade. She has 19 years of experience in advertising sales at Turner.
Moreover, she is also Chair of the Advertising Council’s Board of Directors, which will help meet Elon Musk’s plan on advertising on Twitter to increase revenue.
Linda Yaccarino is Chairman of a World Economic Forum task force and also a member of WEF’s Media, Entertainment, and Culture Industry Governors Steering Committee.
She is also the global chair of YMU, a British talent-management group, providing Twitter access to famous personalities and celebrities.
Linda interviewed Elon Musk at the MMA Global POSSIBLE conference, discussing topics such as free speech and protection for advertisers on Twitter. Linda Yaccarino has been in talks with Elon Musk over the role of CEO at Twitter since the interview.
According to terms and policies, Elon Musk to officially change Twitter to X Corp next week on May 18. The terms of service, privacy policy, and data processing agreement are updated to reflect the name change.
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