The Valkyrie Campaign is One of Several High-Profile Launches
BINGHAM FARMS, Mich., Dec. 1, 2021 /PRNewswire/ — LUDWIG+, a brand transformation and business acceleration company, recently launched a multi-faceted branding campaign for Valkyrie, a fast-growing digital asset management company, as part of its rollout of one of the first bitcoin ETFs—which the agency unveiled just four weeks after winning the business.
To support Valkyrie, LUDWIG+ developed an umbrella brand positioning that gives credit for Valkyrie’s new thinking. The approach was supported through creating digital advertising campaign to support the brand as well as Valkyrie’s new ETF product, the Valkyrie Bitcoin Strategy ETF (Nasdaq: BTF) launch, which cumulated in the unveiling on the Nasdaq tower. Valkyrie’s Bitcoin Strategy ETF is an actively managed product that holds a mix of front-month bitcoin futures contracts, Treasurys, corporate bonds and cash.
“In creating this campaign, it was important to call attention to Valkyrie as a first-mover in this fast-changing industry and establish them as the brand to be trusted,” said LUDWIG+ founder Barbara Yolles-Ludwig. “At the same time, we wanted to go big in introducing Valkyrie as a digital asset manager to the wider investment community.”
For the Valkyrie campaign, LUDWIG+ unearthed Valkyrie’s key differentiators, namely that the company is doing what’s right in the crazy, fast-changing world of cryptocurrency. The team synthesized that ethos as bringing new intelligence for new investments, resulting in the tagline: “Unleash Your Valkyrie.”
“LUDWIG+ was really able to capture what makes us different from the slew of competitors now entering market,” said Lori Tiernan, Chief Marketing Officer. “Thanks to their work, we are making our debut on strong footing, confident that we’re introducing ourselves to the investment industry in an authentic and impactful way.”
Since launching on October 22, the product has received considerable media attention in outlets such as Forbes, CNBC, Bloomberg, Yahoo Finance, CoinDesk, CoinTelegraph, Markets Insider and Bitcoin News, among others.
The Valkyrie campaign is one of several high-profile branding projects that LUDWIG+ has spearheaded in recent months. In June, the agency completed a brand transformation for RAYUS Radiology, formerly the Center for Diagnostic Imaging, a national radiology provider, rolling out the newly branded entity in just 81 days.
One of the industry’s fastest-growing advertising agencies, LUDWIG+ has grown by five-fold in just two years, with over 50 employees.
LUDWIG+ is a woman-owned brand transformation and business acceleration company who does not just create mind-blowing, category-disruptive marketing and advertising, it permeates organizations to unearth ways to fuel business growth, drive the brand-defining idea to every corner of an organization, and elevate people and business. The agency specializes in everything from beautifully produced and high-impact television and videos, to brand identity, advocacy initiatives, technology experiences, training modules, sales pitches, call-center call scripts and more. LUDWIG+ brings a collaborative, inter-disciplinary approach to everything it touches – brand positioning, brand architecture, brand image, strategy, creative, technology product and development, media planning and buying, digital, social, production, video/editing/animation, public relations, print, email, SEO, CRM, and B2B. For more information, visit www.ludwigplus.com.
Investing involves risks. The loss of principal is possible. The Fund’s investment objectives, risks, charges and expenses should be considered before investing. The fund may not be suitable for all investors. The prospectus contains this and other important information, and it may be obtained at https://valkyrie-funds.com/. Read it carefully before investing.
Shares of ETFs are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Any applicable brokerage fees and commissions will reduce returns.
The Fund invests in bitcoin futures contracts. The Fund does not invest directly in or hold bitcoin. The price of bitcoin futures should be expected to differ from the current or “spot” price of bitcoin. As a result, the performance of the Fund should be expected to differ from the performance of the spot price of bitcoin. Futures contracts are subject to margin requirements, collateral requirements and daily limits that may prevent the Fund from achieving its objective. The market for bitcoin futures may be less developed, less liquid and more volatile than more established futures markets.
Management Risk. The Fund is subject to management risk because it is an actively managed portfolio. The Adviser will apply investment techniques and risk analyses in making investment decisions for the Fund, but there can be no guarantee that the Fund will meet its investment objective.
Bitcoin Investing Risk. The Fund is indirectly exposed to the risks of investing in bitcoin through its investments in bitcoin futures. Bitcoin is a new and highly speculative investment. The risks associated with bitcoin include the following:
Bitcoin is a new technological innovation with a limited history. There is no assurance that usage of bitcoin will continue to grow. A contraction in use of bitcoin may result in increased volatility or a reduction in the price of bitcoin, which could adversely impact the value of the Fund. The Bitcoin Network was launched in January 2009, platform trading in bitcoin began in 2010, and Bitcoin Futures trading began in 2017, each of which limits a potential shareholder’s ability to evaluate an investment in the Fund.
The Fund’s investments are exposed to risks associated with the price of bitcoin, which is subject to numerous factors and risks. The price of bitcoin is impacted by numerous factors, including:
The total and available supply of bitcoin, including the possibility that a small group of early bitcoin adopters hold a significant proportion of the bitcoin that has thus far been created and that sales of bitcoin by such large holders may impact the price of bitcoin;
Global bitcoin demand, which is influenced by the growth of retail merchants’ and commercial businesses’ acceptance of bitcoin as payment for goods and services, the security of online bitcoin exchanges and public bitcoin addresses that hold bitcoin, the perception that the use and holding of bitcoin is safe and secure, the lack of regulatory restrictions on their use, and the reputation regarding the use of bitcoin for illicit purposes;
Global bitcoin supply, which is influenced by similar factors as global bitcoin demand, in addition to fiat currency (i.e., government currency not backed by an asset such as gold) needs by miners and taxpayers who may liquidate bitcoin holdings to meet tax obligations;
Investors’ expectations with respect to the rate of inflation of fiat currencies and deflation of bitcoin;
Foreign exchange rates between fiat currencies and digital assets such as bitcoin;
The continued operation of bitcoin exchanges in the United States and foreign jurisdictions, including their regulatory status, trading and custody policies, and cyber security;
Investment and trading activities of large investors, including private and registered funds, that may directly or indirectly invest in bitcoin;
Regulatory measures, if any, that restrict the use of bitcoin as a form of payment or the purchase or sale of bitcoin, including measures that restrict the direct or indirect participation in the bitcoin market by financial institutions or the introduction of bitcoin instruments;
The maintenance and development of the open-source software protocol of the Bitcoin Network;
Increased competition from other cryptocurrenies and digital assets, including forks of the Bitcoin Network;
Developments in the information technology sector;
Global or regional political, economic or financial events and situations;
Investor or Bitcoin Network participant sentiments on the value or utility of bitcoin; and
The dedication of mining power to the Bitcoin Network and the willingness of bitcoin miners to clear bitcoin transactions for relatively low fees.
Negative developments in any of these factors could adversely impact an investment in the Fund.
A decline in the adoption of bitcoin could negatively impact the performance of the Fund. As a new asset and technological innovation, the bitcoin industry is subject to a high degree of uncertainty. The adoption of bitcoin will require growth in its usage for various applications that include retail and commercial payments, cross-border and remittance transactions, speculative investment and technical applications. Adoption of bitcoin will also require an accommodating regulatory environment. A lack of expansion in usage of bitcoin could adversely affect the bitcoin futures contracts in which the Fund invests. In addition, there is no assurance that bitcoin will maintain its value over the long-term. The value of bitcoin is subject to risks related to its usage. Even if growth in bitcoin adoption occurs in the near or medium-term, there is no assurance that bitcoin usage will continue to grow over the long-term. A contraction in use of bitcoin may result in increased volatility or a reduction in the price of bitcoin, which would adversely impact the value of the Fund’s shares. Recently, bitcoin has come under scrutiny for its environmental impact, specifically the amount of energy consumed by bitcoin miners. Some companies have indicated they will cease accepting bitcoin for certain kinds of purchases due to such environmental concerns. To the extent such concerns persist, the demand for bitcoin and the speed of its adoption could be suppressed.
Bitcoin trading prices are volatile and shareholders could lose all or substantially all of their investment in the Fund. Speculators and investors who seek to profit from trading and holding bitcoin generate a significant portion of bitcoin demand. Bitcoin speculation regarding future appreciation in the value of bitcoin may inflate and make more volatile the price of a bitcoin. As a result, bitcoin may be more likely to fluctuate in value due to changing investor confidence in future appreciation in the price of bitcoin.
The Fund is distributed by ALPS Distributors, Inc.
This is a new ETF with limited operating history.
Contact: Craig Dietel
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